Digital Asset Management in Theory and Practice by Hedges, Mark;

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Product details:

Edition number 1
Publisher Facet Publishing
Date of Publication 1 January 2019

ISBN 9781856049351
Binding Paperback
No. of pages224 pages
Size 234x156 mm
Language English

Short description:

This practical handbook provides information professionals with everything they need to know to effectively manage digital content and information. The book addresses digital asset management (DAM) from a practitioner's point of view but also introduces readers to the theoretical background to the subject.

Long description:

This practical handbook provides information professionals with everything they need to know to effectively manage digital content and information.

The book addresses digital asset management (DAM) from a practitioner?s point of view but also introduces readers to the theoretical background to the subject. It will thus equip readers with a range of essential strategic, technical and practical skills required to direct digital asset management activities within their area of business, while also providing them a well-rounded and critical understanding of the issues across domains.

Digital Asset Management in Theory and Practice includes an evolving case study that serves to illustrate the topics and issues addressed in each chapter, as well as a sequence of practical exercises using freely available DAM software.

Readership: Information professionals who work (or aim to work) in the digital content industries and managers of digital assets of various forms. Cultural and memory institutions, digital archives, and any areas of science, government and business organisation where there is a need to curate digital assets. Students taking LIS graduate courses worldwide.