Communication and New Media
From Broadcast to Narrowcast
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17 671 Ft
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Product details:
- Publisher OUP Oxford
- Date of Publication 11 January 2007
- ISBN 9780195553550
- Binding Paperback
- No. of pages439 pages
- Size 256x191x24 mm
- Weight 893 g
- Language English 0
Categories
Short description:
Communication and New Media: From Broadcast to Narrowcast presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organisation of media old and new. it then looks at questions of ethics, regulation and governance, and charts the rise of
surveillance economy
Long description:
Communication and New Media: From Broadcast to Narrowcast presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organisation of media old and new. it then looks at questions of ethics, regulation and governance, and charts the rise of
surveillance economy
