Cinema and Soft Power
Configuring the National and Transnational in Geo-politics
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Product details:
- Publisher Edinburgh University Press
- Date of Publication 25 January 2023
- Number of Volumes Print PDF
- ISBN 9781474456289
- Binding Paperback
- No. of pages256 pages
- Size 234x156 mm
- Language English
- Illustrations 23 black and white illustrations, 6 black and white tables Illustrations, black & white 474
Categories
Short description:
Explores the relationship between soft power and film in relation to national and transnational cinemas.
MoreLong description:
The apparent shift in power relations between the developed and developing world, along with the increasing emphasis that national and transnational organisations place on the role of ?soft power? in global foreign policy, has profound implications for global film culture. Focusing primarily on the BRICS countries (Brazil, Russia, India, China and South Africa), this innovative collection examines the diverse and often competing ways the group as a whole engages with film as a medium of artistic expression, and as a ?soft power? resource.
The contributors explore the wider implications for world cinema of its members? differing and dynamic positions in the global media landscape, and the book includes a comparative analysis by examining the post-imperial soft power of the UK at the time of Brexit.
Table of Contents:
PrefaceIntroduction: Film as Soft Power - Stephanie Dennison1. Soft Power and Cinema: A Methodological Reflection and Some Chinese Inflections - Song Hwee Lim2. Building BRICS: soft power and audio-visual relations in transnational context - Stephanie Dennison3. The Global Animation Market: Opportunities for Developing Countries - Alessandra Meleiro4. (Masha and) the Bear Diplomacy: Russian Soft Power and Non-Governmental Agency - Vlad Strukov5. The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power - Chris Homewood6. The Second World War, Soviet Sports, and Furious Space Walks: Soft Power and Nation Branding in the Putin 2.0 Era - Stephen M. Norris7. Popular Geopolitics, Soft Power and Strategic Narratives in Viking (2016) and Guardians (2017) - Robert A. Saunders8. Challenging Imagined Communities: ?Reversing the Gaze? of Soft Power and Community Film Culture: the Case of South Africa - Paul Cooke9. New Myths for an Old Nation: Bollywood, Soft Power and Hindu Nationalism - Rachel Dwyer10. Soft Power and National Cinema: James Bond, Great Britain and Brexit - Andrew HigsonNotes on Contributors
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