Africa's Creative Frontiers by Adeola, Ogechi;

Short description:

Africa’s Creative Frontiers brings together leading scholars and practitioners to examine how fashion, music, and film are transforming African economies. It explores intersections with tourism, sustainability, and entrepreneurship, highlighting perspectives from across Africa.

Long description:

Africa’s creative economy is capturing global attention, powered by bold storytelling, digital innovation, and deep cultural authenticity. From Nollywood’s cinematic rise to the worldwide influence of Afrobeats and the emergence of circular fashion, the continent’s creative industries are not only thriving—they are redefining Africa’s place on the world stage.

Africa’s Creative Frontiers brings together scholars, researchers, and practitioners to examine how fashion, music, and film are transforming African economies. It explores intersections with tourism, sustainability, and entrepreneurship, with implications for job creation, cultural preservation, and inclusive growth. This book offers critical perspectives on the challenges and opportunities shaping Africa’s creative industries, along with country-level and regional insights and strategic guidance on innovation, intellectual property, and evolving business models.

A timely and compelling exploration of Africa’s dynamic creative industries as catalysts for economic growth, social transformation, and global cultural influence.

Table of Contents:

Foreword; Charles Igwe

Part I. Introduction and Cross-Cutting Themes

Chapter 1. Africa’s Creative Economy: Global Frameworks, Regional Challenges, and Sustainable Opportunities; Ogechi Adeola

Chapter 2. Creative Work: Rethinking Tourism in Africa through Content Creation in the Creative Industry; Isaiah Adisa, Ihunanya Erondu, Lukman Lasisi, and Franklin N. Ngwu

Part II. Film and Visual Storytelling

Chapter 3. Nigeria’s Movie Industry: An X-ray of Business Models; Oluyemi Theophilus Adeosun and Sheneni Felix Maiyaki

Chapter 4. The Emerging Socio-Economic Goldmine: The Popularity of Nollywood in South Africa; Amaechi Kingsley Ekene and Prince Obinna Njoku

Chapter 5. Digital Disruption in Sub-Saharan Africa’s Creative Industry: How Netflix and Other Streaming Platforms Revolutionise Film Production and Distribution; Olaniyi Evans and Ogechi Adeola

Chapter 6. Rethinking the Creative Economy: Addressing Barriers and Exploring Solutions in the Ghanaian Performing Arts Sector; Emmanuel Nii-Ayi Solomon, Stephen Mahama Braimah, Gideon Awini, and Woelinam Kwame Dziewornu-Norvor

Part III. Fashion and Visual Arts

Chapter 7. Circular Fashion: Sustainable Approaches for Elevating Tanzania’s Fashion Industry; Mary Raphael Marcel

Chapter 8. Circular Economy in African Fashion: Tradition, Innovation and Sustainability; Ogechi Adeola, George Kimathi, Deogratias Bugandwa Mungu Akonkwa, Emmanuel Mogaji, and Olaniyi Evans

Chapter 9. Harnessing Cultural Elements for Economic Prosperity: A Case Study of Terra Kulture in Nigeria's Creative Industry; Chinedu Ndigwe and Isaiah Adisa

Part IV. Music and Creative Soundscapes

Chapter 10. Marketing Africa Through Music: A Conceptual Model Based on Ghana’s Music Industry; George Kofi Amoako

Chapter 11. Kenyan Music: Marketing Outreach Viability; Paul Katuse

Chapter 12. Nigerian Music in the African Creative Economy: Cultural Fusion and Innovation; Ogechi Adeola and Olaniyi Evans

Part V. Synthesis and Policy Direction

Chapter 13. Unlocking Africa's Creative Economy: Strategies for Growth in Film, Fashion and Music Industries — Conclusion and Recommendations; Ogechi Adeola