Adventures in Childhood: Volume 60
Intellectual Property, Imagination and the Business of Play
Series: Cambridge Intellectual Property and Information Law; 61;
- Publisher's listprice GBP 85.00
-
43 018 Ft (40 970 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 8 604 Ft off)
- Discounted price 34 415 Ft (32 776 Ft + 5% VAT)
43 018 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Cambridge University Press
- Date of Publication 14 July 2022
- ISBN 9781108485913
- Binding Hardback
- No. of pages250 pages
- Size 235x156x22 mm
- Weight 640 g
- Language English 480
Categories
Short description:
This book shows how intellectual property turned the family into a market while, simultaneously, the market became a family.
MoreLong description:
Adventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.
MoreTable of Contents:
1. Commercialisation and the Innocent Child; 2. Books, Toy Books and the Artfulness of Consumption; 3. Instructions for a Successful Boy; 4. Animated Properties; 5. Licensing Gone Wrong; 6. The Rise of Merchandising Agencies; 7. Troubles at the British Broadcasting Corporation; 8. Conclusion: Unsuitable for Children.
More
Adventures in Childhood: Volume 60: Intellectual Property, Imagination and the Business of Play
Subcribe now and receive a favourable price.
Subscribe
43 018 HUF
