Advances in Digital Marketing and eCommerce
Second International Conference, 2021
Series: Springer Proceedings in Business and Economics;
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72 618 Ft (69 160 Ft + 5% VAT)
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72 618 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1st ed. 2021
- Publisher Springer
- Date of Publication 27 May 2021
- Number of Volumes 1 pieces, Book
- ISBN 9783030765194
- Binding Hardback
- No. of pages336 pages
- Size 235x155 mm
- Weight 688 g
- Language English
- Illustrations 23 Illustrations, black & white; 24 Illustrations, color 207
Categories
Short description:
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
MoreLong description:
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
