Public Relations and Communication Management in Europe
A Nation-by-Nation Introduction to Public Relations Theory and Practice
Series: Mouton Reader;
- Publisher's listprice EUR 209.00
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88 657 Ft (84 436 Ft + 5% VAT)
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- Discounted price 84 225 Ft (80 214 Ft + 5% VAT)
88 657 Ft
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Product details:
- Publisher De Gruyter Mouton
- Date of Publication 1 January 2004
- ISBN 9783119167987
- Binding Unidentified
- No. of pages502 pages
- Language English
- Illustrations Includes a print version and an ebook 0
Categories
Long description:
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice
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