
Managing Innovation ? Integrating Technological, Market and Organizational Change, Seventh Edition
Integrating Technological, Market and Organizational Change
- Publisher's listprice GBP 49.95
-
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 528 Ft off)
- Discounted price 22 751 Ft (21 668 Ft + 5% VAT)
25 279 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 7. Aufl.
- Publisher John Wiley & Sons
- Date of Publication 18 December 2020
- ISBN 9781119713302
- Binding Paperback
- No. of pages624 pages
- Size 252x201x29 mm
- Weight 1438 g
- Language English 403
Categories
Long description:
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors' extensive experience in real-world management practice.
Students are provided with an impressive range of learning tools--including numerous case studies, illustrative examples, discussions questions, and key information boxes--to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

Managing Innovation ? Integrating Technological, Market and Organizational Change, Seventh Edition: Integrating Technological, Market and Organizational Change
Subcribe now and receive a favourable price.
Subscribe
25 279 HUF

Modern Architecture and Climate: Design before Air Conditioning
Subcribe now and receive a favourable price.
Subscribe
30 366 HUF