Értékesítés, kereskedelem (karitatív célú kampány)

Innovative Collaboration in Healthcare

Marketing in the Metaverse: Opportunities, Challenges, and Future Trends in Emerging Economies

Der neue Online-Handel: Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce

Digital Marketing and Artificial Intelligence

Urban Retail Geographies

A Transmedia Archaeology of Film Promotion Online: Horror Ballyhoo and Fantastic Nostalgia

The Modern Marketing Playbook: Win Digital-first Consumers With Real-world Strategies

Handbook of Blockchain Analytics

Handbook of E-commerce in China

Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3: Empirical Generalizations and Meta-Analysis

Managing Digital Transformation: Understanding the Strategic Process

Managing Digital Transformation: Understanding the Strategic Process

Strategic Copywriting: How to Create Effective Advertising

Marke und digitale Medien: Wie Marken heute kommunizieren und interagieren

Chefsache Strategisches Vertriebsmanagement: Weitere Handlungsempfehlungen aus Sicht von Top Interim Managern

Building Recommender Systems Using Large Language Models

Sales and Business Models in the Logistics Industry: Ensuring Growth with Innovative Strategies

Vermarktungsstrategien für Digitale Medien: Innovative Unternehmenspraxis: Insights, Strategien und Impulse