Wine Wars II by Veseth, Mike;

Hosszú leírás:

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Here's the inside scoop on the wine world.
Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine-and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine.

Wine Wars II begins by exploring wine globalization, where readers follow ""Missionaries, Migrants, and Market Reforms"" to faraway New Zealand and learn how to unlock the secrets of their local retail ""Wine Wall"" by mastering the ""DaVino Code."" Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why ""They Always Buy the Ten Cent Wine,"" and then probe the puzzle of ""Outlaws, Prisoners, and the Great Escape.""

Who stands in the way of the global wine market's assault on wine's very soul? The""Revenge of the Terroirists!"" Resistance is not futile, because 'We Are All Terroirists Now,"" but that doesn't mean the future of wine is secure. A final section explores ""Wine's Triple Crisis,"" environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines.

Can the soul of wine survive - and thrive - in this unfriendly environment? You'll have to read Wine Wars II to find out!

Tartalomjegyzék:

Prelude: Grape Expectations?
A Tale of Two GlassesGot Wine?A Toast to Wine Wars II
Flight One: Globalization - Blessing or Curse?
The DaVino CodeMissionaries, Migrants and Market ReformsThe Center of the UniverseGlobalization Tasting
Flight Two: Navigating the Wine Wall
Martians versus WagneriansThey Always Buy the Ten Cent WineOutlaws, Prisoners, and the Great EscapeA Blind Brand Tasting
Flight Three: Revenge of the Terroirists
Mondovino and the Revenge of the TerroiristsWe Are All Terroirists NowSilk Road TerroiristsTerroirist Tasting
Flight Four: Wine's Triple Crisis
This Changes Everything: Wine's Environmental CrisisHow to Make a Small Fortune: Wine's Economic CrisisThe Elephant in the Room? Wine's Identity CrisisWine Wars II Tasting
Notes
Acknowledgments
Selected References
Index
About the Author