Nigeria?s Cultural and Creative Industries by Obiaya, Ikechukwu; Alakwe, Kizito Ogedi; Nzeaka, Emmanuel;

Rövid leírás:

This book offers a compelling exploration of Nigeria?s vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development.

Hosszú leírás:

This book offers a compelling exploration of Nigeria?s vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development. From the role of government and regulatory bodies to the power of local innovation, the volume provides a timely and strategic assessment of how Nigeria?s creative economy is shaping a new narrative for growth.

As Africa?s most populous country, Nigeria boasts a rich cultural mosaic and a growing generation of dynamic creatives making waves both locally and globally. With Nollywood, Afrobeats, and indigenous fashion now commanding international attention, creative output is fast overtaking oil as Nigeria?s most influential export. Through sector-specific case studies, the book critically examines this shift, highlighting high-impact sectors like film, fashion, music, and visual arts, while also shining a light on underexplored industries such as publishing, advertising, and hospitality. It asks bold questions about whether the right structures are in place to truly harness Nigeria?s soft power for economic and social impact.

Providing a thorough and nuanced analysis of Nigeria?s creative landscape, this book will be an important read for researchers, students, and policymakers with an interest in the future of African culture, innovation, identity, and industry.

It is with great honour that I endorse this important publication on Nigeria?s cultural and creative sector. As a nation blessed with rich diversity, vibrant artistic heritage, and a dynamic youth population, Nigeria is uniquely positioned to harness creativity for economic growth, social cohesion, and global relevance. This book offers timely insights into how Nigeria can fully maximize the potential of its creative capital. It critically examines existing structures, challenges, and the reforms needed to build a resilient and competitive sector. More importantly, it aligns with the government?s renewed commitment to reposition the creative economy as a driver of national development. I commend the editors and contributors for producing what is arguably the first of its kind in Africa: a vital resource for policymakers, industry players, academics, and the general public. This work stands as a model of how scholarship, creativity, and policy can come together to unlock a brighter future for our creative industries and the nation.

Barr. Hannatu Musa Musawa, Honourable Minister,