Events Management by Bowdin, Glenn A. J.; Allen, Johnny; Harris, Rob;

Rövid leírás:

For introductory events management and hospitality management courses

This introductory textbook provides a complete resource, with all the information students need about the principles and practices associated with planning, managing and staging events. A fully revised and updated chapter structure reflects developments and changes in marketplace priorities. A companion website includes learning objectives, links to organizations and companies discussed, figures, tables, case studies, references and updates.

Hosszú leírás:

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:

• introduces the concepts of event planning and management


• presents the study of events management within an academic environment


• discusses the key components for staging an event, covering the whole process from creation to evaluation


• examines the events industry within its broader business context, covering impacts and event tourism


• provides an effective guide for producers of events


• contains learning objectives and review questions to consolidate learning.

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with:

• a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting


• fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management


• a companion website for lecturers and students which includes PowerPoint slides, extra case studies and multiple choice questions to aid both teaching and learning.

Tartalomjegyzék:

Section 1: The Events Context  1. An Overview of the Events Field  2. Perspectives on Events  3. Event Impacts and Legacies  4. Event Tourism Planning  5. Sustainable Development and Events  Section 2: Planning  6. The Strategic Planning Function  7. Conceptualising the Event  8. Project Management for Events  9. Financial Management and Events  10. Human Resource Management and Events  11. Marketing Planning for Events  12. Promotion: Integrated Marketing Communication for Events  13. Sponsorship of Events  Section 3: Event Operations and Evaluation  14. Staging Events  15. Logistics  16. Legal Issues of Event Management  17. Risk Management  18. Evaluation and Research