The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy

The Illusion of Choice

16 1/2 Psychological Biases That Influence What We Buy
 
Kiadó: Harriman House
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USD 19.99
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Kedvezmény(ek): 8% (kb. 616 Ft)
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A termék adatai:

ISBN13:9780857199744
ISBN10:0857199749
Kötéstípus:Puhakötés
Terjedelem:216 oldal
Méret:212x137x16 mm
Súly:259 g
Nyelv:angol
607
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Rövid leírás:

Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ? most important psychological biases that anyone in business needs to be aware of.

Hosszú leírás:

The compelling new book by Richard Shotton, author of The Choice Factory

Every day, people make hundreds of choices.

Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?

These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.

The Illusion of Choice identifies the 16? most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.

You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more.

You simply cannot afford to miss The Illusion of Choice.