Sensory Marketing
An Introduction
Kiadás sorszáma: 1
Kiadó: SAGE Publications Ltd
Megjelenés dátuma: 2020. május 27.
Normál ár:
Kiadói listaár:
GBP 41.99
GBP 41.99
Az Ön ára:
18 658 (17 770 Ft + 5% áfa )
Kedvezmény(ek): 8% (kb. 1 622 Ft)
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A termék adatai:
| ISBN13: | 9781526423252 |
| ISBN10: | 1526423251 |
| Kötéstípus: | Puhakötés |
| Terjedelem: | 240 oldal |
| Méret: | 242x170 mm |
| Nyelv: | angol |
| 215 |
Témakör:
Rövid leírás:
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
Hosszú leírás:
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Tartalomjegyzék:
Introduction
Chapter 1: Sensory Marketing Principles
Chapter 2: The Sensory Brain
Chapter 3: Sensory Principles for Vision
Chapter 4: Sensory Principles for Sound
Chapter 5: Sensory Principles for Smell
Chapter 6: Sensory Principles for Touch
Chapter 7: Sensory Principles for Taste
Chapter 8: Multi
-Sensory Principles
Chapter 1: Sensory Marketing Principles
Chapter 2: The Sensory Brain
Chapter 3: Sensory Principles for Vision
Chapter 4: Sensory Principles for Sound
Chapter 5: Sensory Principles for Smell
Chapter 6: Sensory Principles for Touch
Chapter 7: Sensory Principles for Taste
Chapter 8: Multi
-Sensory Principles
