Eleven Steps to Getting What You Want
Persuasion and Influence in the 21st Century
Kiadó: Rowman & Littlefield Publishers
Megjelenés dátuma: 2019. szeptember 8.
Normál ár:
Kiadói listaár:
GBP 25.00
GBP 25.00
Az Ön ára:
11 109 (10 580 Ft + 5% áfa )
Kedvezmény(ek): 8% (kb. 966 Ft)
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A termék adatai:
| ISBN13: | 9781538118139 |
| ISBN10: | 15381181311 |
| Kötéstípus: | Keménykötés |
| Terjedelem: | 178 oldal |
| Méret: | 230x155x18 mm |
| Súly: | 331 g |
| Nyelv: | angol |
| 0 |
Témakör:
Rövid leírás:
Being persuasive, getting others to come over to your side of the fence, can be intimidating. Some will never try, wondering if they are coming off as abrasive, pushy, or overly insistent. This work shows readers how they can be more persuasive and influential and feel good about it, how they can act ethically and still get what they want or need.
Hosszú leírás:
Many people are either uneasy or actually afraid of influencing or trying to persuade others on a range of topics. Public speaking remains one of the most feared activities, even for people who do not describe themselves as shy or quiet.
This book will help readers overcome either the uneasiness or actual fear of influencing or persuading people to purchase, donate, join, vote, commit or perform a desired action or behavior, or to adopt a desired practice or belief through communicating with them in public. Eleven Steps to Getting What You Want helps the reader overcome fear and uneasiness when it comes to persuading others to alter their behaviors or beliefs by offering scientifically proven communication strategies and tactics with sample ?scripts? that can easily be altered for various situations. But more than that, it offers a framework for determining that your tactics are ethical.
While most of the strategies will support persuasion and influence in work settings, the principles and behaviors that are most effective can be adapted to personal and familial life as well. Charles Larson lays the groundwork for honing those skills that will assist readers most in achieving their goals.
Best-selling author Charles Larson provides an abundance of down to earth understandable and real world examples of how to use persuasion in everyday situations. Written in a lively and engaging style accessible to all readers, Eleven Steps to Getting What You Want will arm both users and receivers of persuasive messages with the advice they need to initiate and decipher influence in a wide variety of 21st century contexts.
This book will help readers overcome either the uneasiness or actual fear of influencing or persuading people to purchase, donate, join, vote, commit or perform a desired action or behavior, or to adopt a desired practice or belief through communicating with them in public. Eleven Steps to Getting What You Want helps the reader overcome fear and uneasiness when it comes to persuading others to alter their behaviors or beliefs by offering scientifically proven communication strategies and tactics with sample ?scripts? that can easily be altered for various situations. But more than that, it offers a framework for determining that your tactics are ethical.
While most of the strategies will support persuasion and influence in work settings, the principles and behaviors that are most effective can be adapted to personal and familial life as well. Charles Larson lays the groundwork for honing those skills that will assist readers most in achieving their goals.
Best-selling author Charles Larson provides an abundance of down to earth understandable and real world examples of how to use persuasion in everyday situations. Written in a lively and engaging style accessible to all readers, Eleven Steps to Getting What You Want will arm both users and receivers of persuasive messages with the advice they need to initiate and decipher influence in a wide variety of 21st century contexts.
Tartalomjegyzék:
Introduction
Chapter 1
Establishing One's Persuasive Objectives and Tactics
Chapter 2
Making a Lasting, Credible, Persuasive, and Ethical First Impression
Chapter 3
Research Your Prospect?s Wants, Needs, Job(s), Organizations, & Lifestyle(s)
Chapter 4
Create a Reciprocal Relationship Between You and Your Prospect(s)
Chapter 5
Persuade Others and Make Your Prospects Want to Believe in Your Proposal
Chapter 6
Use ?Social Proof? to Persuade the Prospect(s)
Chapter 7
Keeping Group and Interpersonal Discussions Relevant and ?On Track?
Chapter 8
Build Your Own Credibility
Chapter 9
Move to a Decision
Chapter 10
The Motivations for Taking Action
Chapter 11
Present Your Message in a Campaign
Chapter 12
Calls to Action, the Ethics of Persuading and Influencing Others, and Promoting One?s Skills
Chapter 1
Establishing One's Persuasive Objectives and Tactics
Chapter 2
Making a Lasting, Credible, Persuasive, and Ethical First Impression
Chapter 3
Research Your Prospect?s Wants, Needs, Job(s), Organizations, & Lifestyle(s)
Chapter 4
Create a Reciprocal Relationship Between You and Your Prospect(s)
Chapter 5
Persuade Others and Make Your Prospects Want to Believe in Your Proposal
Chapter 6
Use ?Social Proof? to Persuade the Prospect(s)
Chapter 7
Keeping Group and Interpersonal Discussions Relevant and ?On Track?
Chapter 8
Build Your Own Credibility
Chapter 9
Move to a Decision
Chapter 10
The Motivations for Taking Action
Chapter 11
Present Your Message in a Campaign
Chapter 12
Calls to Action, the Ethics of Persuading and Influencing Others, and Promoting One?s Skills
