Bit by Bit: Social Research in the Digital Age

Bit by Bit

Social Research in the Digital Age
 
Kiadó: Princeton University Press
Megjelenés dátuma:
Kötetek száma: Print PDF
 
Normál ár:

Kiadói listaár:
GBP 30.00
Becsült forint ár:
14 490 Ft (13 800 Ft + 5% áfa)
Miért becsült?
 
Az Ön ára:

13 041 (12 420 Ft + 5% áfa )
Kedvezmény(ek): 10% (kb. 1 449 Ft)
A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
Kattintson ide a feliratkozáshoz
 
Beszerezhetőség:

Becsült beszerzési idő: Általában 3-5 hét.
A Prosperónál jelenleg nincsen raktáron.
Nem tudnak pontosabbat?
 
  példányt

 
 
 
Rövid leírás:

"In this engaging book about the evidence base of social scientific discovery, Matthew Salganik takes us on an important journey--from asking people their opinions, to watching and recording what people do, to noticing when the world inadvertently creates research data, to convincing research subjects to collect data for us, and even to recruiting thousands of citizens, citizen-scientists, and social scientists to collaborate in data collection and analysis."--Gary King, Harvard University

"Digital data is transforming social science, driving exciting innovations in methods while also raising difficult questions about reliability, relevance, and ethics. Written by one of the world's most respected computational social scientists, Bit by Bit addresses the benefits as well as the pitfalls of leveraging digital data for scientific insight. The result is a highly readable yet intellectually rigorous introduction to the brave new world of computational social science."--Duncan Watts, Microsoft Research

"This thoughtful, elegant, and entertaining book will be the how-to manual for doing exciting social science in the digital age. For anyone who wants to do experiments in an ethically sound way, it will be indispensable."--Helen Margetts, director of the Oxford Internet Institute

"A tremendously useful introduction for data scientists to the pressing questions of the social sciences, and for social scientists to the mindset and toolset of data science. With skill and scholarly insight, Salganik addresses the ethical questions that arise at the intersection of data science and social science."--Chris Wiggins, Columbia University

"Bit by Bit is, by far, the best and most up-to-date book on modern social science. Salganik writes compellingly and inspiringly. He has done a wonderful job of collecting a diverse set of meaningful examples and describing how they are important in language anyone can understand."--Sean Taylor, research scientist, Facebook

"This book is a gem?a rare combination of a highly accessible and engaging writing style coupled with an introduction to advanced computational methods for collecting and analyzing observational and experimental data."--Michael Macy, Cornell University

Hosszú leírás:
In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods - a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media.

"This book is a gem - a rare combination of a highly accessible and engaging writing style coupled with an introduction to advanced computational methods for collecting and analyzing observational and experimental data."--Michael Macy, Cornell University