Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

Becoming a Public Relations Writer

Strategic Writing for Emerging and Established Media
 
Kiadás sorszáma: 6, New edition
Kiadó: Routledge
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A termék adatai:

ISBN13:9780367281571
ISBN10:03672815711
Kötéstípus:Puhakötés
Terjedelem:506 oldal
Méret:235x187 mm
Súly:870 g
Nyelv:angol
Illusztrációk: 16 Illustrations, black & white; 16 Line drawings, black & white
173
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Rövid leírás:

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.

Hosszú leírás:

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.



Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media.



This new edition updates and expands its coverage of writing for digital and social media?including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.



Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations.



Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.



"Smith remains strong in his contributions to teaching traditional media (fliers, brochures, newspaper editorials, etc.). There is zero issue to be taken with his choice of content to include as important, nor with his sensible approach to conveying information." -- Deborah Bowen, University of South Florida

Tartalomjegyzék:

Part I: Principles of Effective Writing 1. Writing?and What It Means to You 2. Effective Writing  3. Persuasive and Ethical Communication 4. The Writing Process 5. News: The Basis for All Strategic Communication 6. News Writing Style Part II: Paid, Earned, Owned and Shared Media 7. Social Media and Wiki 8. Website and Blog 9. Fact Sheet and Advisory 10. Print News Release 11. Broadcast News Release 12. Transmedia News Package 13. Advocacy and Opinion 14. News Feature 15. Brochure, Newsletter and Corporate Report 16. Donor Appeals 17. Speeches, Presentations and Interviews 18. Public Relations Advertising Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing