Services Marketing: People, Technology, Strategy (Eighth Edition)
Publisher: World Scientific (Us)
Date of Publication: 11 April 2016
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Estimated delivery time: Currently 3-5 weeks.
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Product details:
| ISBN13: | 9781944659011 |
| ISBN10: | 1944659013 |
| Binding: | Paperback |
| No. of pages: | 800 pages |
| Language: | English |
| 0 |
Category:
Long description:
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
