Misbehaving
The Making of Behavioral Economics
Publisher: W. W. Norton & Company
Date of Publication: 14 June 2016
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Product details:
| ISBN13: | 9780393352795 |
| ISBN10: | 039335279X |
| Binding: | Paperback |
| No. of pages: | 432 pages |
| Size: | 208x137x27 mm |
| Weight: | 340 g |
| Language: | English |
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Short description:
Misbehaving is Richard Thalers arresting account of the struggle to bring an academic discipline back down to earthand change the way we think about economics, ourselves and our world. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make decisions in an increasingly mystifying world.
Long description:
Misbehaving is Richard Thalers arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves and our world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to TV game shows and businesses like Uber. Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
