Menswear Trends
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19 105 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Bloomsbury Visual Arts
- Date of Publication 11 January 2018
- Number of Volumes Paperback
- ISBN 9781472591715
- Binding Paperback
- No. of pages232 pages
- Size 246x188x14 mm
- Weight 650 g
- Language English
- Illustrations 200 colour images 0
Categories
Long description:
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast.
Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio.
Industry Insight Interviews:
Peter Betsche, CEO, Arvenco
David Edgar, one of the founding partners of Bureaux Design Associates (BDA)
Michael Fisher, Creative Director - Menswear, Fashion Snoops
Jaana Jätyri, founder of Trendstop
Volker Ketteniss, Head of Menswear, WGSN
Sandy MacLennan, founder of East Central Studios
Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide
Barbara Vinken, Chair of Comparative and French Literature, University of Munich
Geraldine Wharry, founder of Trend Atelier
Table of Contents:
1. Society, Menswear and Trends
2. Defining Trend Thinking and Concepts
3. Menswear Retail and Trends
4. Trend Details for Business
5. How to Research Trends
6. Application of Trend Data
7. Trends and the Industry
Conclusion
Bibliography
