Communicating Fashion: Clothing, Culture, and Media

Communicating Fashion

Clothing, Culture, and Media
 
Publisher: Bloomsbury Visual Arts
Date of Publication:
Number of Volumes: Paperback
 
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GBP 25.99
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Product details:

ISBN13:9781350112230
ISBN10:1350112232
Binding:Paperback
No. of pages:288 pages
Size:234x156 mm
Weight:498 g
Language:English
Illustrations: 100 bw illus
497
Category:
Long description:
Winner of the John G. Cawelti Award for Best Textbook / Primer

How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available?

We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression.

Key topics:
- Advertising, Branding and Fashion Retail
- Clothing, Art and Cultural Significance
- Clothing as Group and Cultural Norms
- Clothing, Identity and Interpersonal Communication
- Fashion News and Tastemaking
- Fashion, Social Media and Influencers
- Meaning within the Fashion System
- On-screen Clothing
Table of Contents:
Preface

1. Communicating Fashion
2. Clothing as Intra- and Interpersonal Communication
3. Clothing Dynamics in Groups and Cultures
4. Fashion: Systems, Meaning and Time
5. Clothing, News and Tastemaking
6. Clothing on Film and Television
7. Ads, Brands and Retail Considerations
8. Digital Communication, Social Media and Mediatization
9. Fashion, Clothing and/as Art

Endnotes
References